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Privacy Policy

Last updated: February 22, 2026

1. Introduction

Efficium Group Inc. ("Efficium", "we", "us") operates the Axis Terminal platform ("Platform"). This Privacy Policy describes how we collect, use, and protect your personal information when you use our Platform and services.

2. Information We Collect

We collect the following types of information:

  • Account Information: Name, email address, phone number, and company details provided during account creation.
  • Lead Data: Contact information, business details, and interaction history for leads managed through the Platform on behalf of our clients.
  • Usage Data: Information about how you interact with the Platform, including pages visited, features used, and timestamps.
  • Device Information: Browser type, operating system, and IP address collected automatically when you access the Platform.
  • Google Ads Data: When integrated, we process conversion data including hashed email addresses and phone numbers for Enhanced Conversions reporting. This data is processed in accordance with Google's data policies.

3. How We Use Your Information

We use collected information to:

  • Provide and maintain the Platform and our services
  • Process and manage leads on behalf of our clients
  • Generate performance reports and analytics
  • Send notifications about lead activity and system updates
  • Improve the Platform and develop new features
  • Comply with legal obligations

4. Data Sharing

We do not sell personal information. We may share data with:

  • Our clients (the businesses who engage Efficium) for lead management purposes
  • Google Ads for Enhanced Conversions reporting (hashed data only)
  • Service providers (hosting, email delivery) who process data on our behalf
  • Law enforcement when required by applicable law

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, role-based access controls, and regular security reviews. Access to personal data is restricted to authorized personnel only.

6. Data Retention

We retain account and lead data for the duration of the client relationship plus 12 months. You may request deletion of your personal data by contacting us at aallard@efficium.co.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability

To exercise these rights, contact us at aallard@efficium.co.

8. Cookies

The Platform uses essential cookies for authentication and session management. We do not use advertising or tracking cookies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes via email or Platform notification.

10. Contact

Efficium Group Inc.
Terrebonne, Quebec, Canada
aallard@efficium.co